The BUD TRUCKS
A global marketing campaign to pair Budweiser with the most
American food, burgers.These food trucks needed to project '
All American' so we created a wrap that used gig posters
from beloved groups and singers. I was responsible for the logo explore
for the truck's branding along with the print menu and design for app's UI, where you could order from a 'setlist' or customize your experience and get a playlist to reflect your order.
Company: WME | IMG
Creative Director: Michael Yu
Designers: Michelle Mruk, Gary French, Jessica Lee, Wesley Fulghum